Qonitah Berliana Salsabilla. Social Media Marketing Dynamics Towards User Generated Content : A Qualitative Approach to Content Reach, Paid Advertising, Endorsements , and Hashtags at Dairyland On The Valley. iconev [Internet]. 2026 Feb. 19 [cited 2026 Feb. 19];6(1):154-62. Available from: https://iconev.org/index.php/ier/article/view/90