QONITAH BERLIANA SALSABILLA. Social Media Marketing Dynamics Towards User Generated Content : A Qualitative Approach to Content Reach, Paid Advertising, Endorsements , and Hashtags at Dairyland On The Valley. Indonesian Economic Review, [S. l.], v. 6, n. 1, p. 154–162, 2026. DOI: 10.53787/iconev.v6i1.90. Disponível em: https://iconev.org/index.php/ier/article/view/90. Acesso em: 19 feb. 2026.