Qonitah Berliana Salsabilla 2026. Social Media Marketing Dynamics Towards User Generated Content : A Qualitative Approach to Content Reach, Paid Advertising, Endorsements , and Hashtags at Dairyland On The Valley. Indonesian Economic Review. 6, 1 (Feb. 2026), 154–162. DOI:https://doi.org/10.53787/iconev.v6i1.90.